A Measured Studios Lab product

Revenue evidence you can stand behind.

Pipeline Basis checks whether high-value CRM outcomes are supported by buyer evidence. It runs in the background, preserves the source trail, and never writes back to your CRM.

Private US design-partner beta. Contract and invoice billing. No public checkout.

Shadow read-onlySalesforce + Gong90-day raw retentionReviewed AI only

How it works

One audit trail from source event to review decision.

  1. Ingest.Read-only connector runs preserve source payload identity and cursor receipts.
  2. Match.Deterministic rules link CRM activities to call evidence with explicit reason codes.
  3. Evaluate.Versioned policy tests the claimed disposition against the available evidence.
  4. Review.Authorized reviewers confirm, overturn, except, request evidence, or escalate.
SupportedUnsupportedContradictoryUnmatchedInsufficient evidence

Built for assurance

Controls that survive the demo.

Read-only by design

Salesforce and Gong evidence is observed, never corrected or overwritten.

Evidence before inference

Exact source bytes, hashes, lineage, and policy versions stay attached to every finding.

Human judgment stays in the loop

Low-confidence and adverse model candidates go to a named reviewer.

Tenant authority at the database

Organization isolation is enforced with PostgreSQL row-level security.

Design-partner beta

Bring one costly disposition question.

We will establish the evidence baseline, run a bounded shadow audit, and agree on the acceptance thresholds before expansion.

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